Why Your Next Phone Call Might Be With an AI Clone (42 min)
ai-bias-fairness ai-collaborations-with-creators ai-driven-innovation-economy ai-in-everyday-life ai-in-pop-culture-media ai-in-workforce-disruption ai-monetization-strategies
- Release date: 2026-02-03
- Listen on Spotify: Open episode
- Episode description:
Want to build an AI clone that sounds like you? Get Joe Fier’s framework: https://clickhubspot.com/1cd7e1 Episode 95: What if your next phone call, business consult, or even pep talk came from an AI version of your favorite expert—or even yourself? Matt Wolfe (https://x.com/mreflow) and Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9) are joined by Joe Fier (https://x.com/joefier), co-founder of The Clone Shop, advisor to Delphi, host of the Hustle and Flowchart podcast, and an early pioneer in digital clone technology. In this episode, the hosts dig in with Joe Fier about the real-world applications of “digital minds”—AI clones trained to speak, think, and answer just like you or your favorite personalities. They break down how tools like Delphi can save countless hours by fielding repetitive questions, monetizing expertise, handling lead gen, and even boosting creator mental health by setting smart boundaries. You’ll hear live demos with AI versions of industry celebs like Brian Halligan and Arnold Schwarzenegger, learn customization strategies, explore use cases from personal brands to in-app features, and get the inside scoop on how to build (or improve) your own AI digital twin. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Making AI Useful: Next Wave (05:53) Overcoming Style Burnout (08:08) Digital Twin Profile Overview (10:53) AI Transforming Jobs, Not Replacing (14:58) Improving Delphi with Feedback (18:05) Custom GPT Guardrails Explained (20:40) Adaptive and Strict Response Modes (25:16) AI Use Cases for Monetization (27:57) Enhancing Client Engagement Efficiently (31:12) Streamlined Conversations for Efficiency (34:40) Integrating APIs for Engagement (38:19) Podcast Origins and Tech Discovery (40:09) Follow Joe for AI Insights — Mentions: Joe Fier: https://www.linkedin.com/in/joefier/ Delphi: https://www.delphi.ai/ Hustle and Flowchart Podcast: https://hustleandflowchart.com/ Claude: https://claude.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt’s Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
Summary
- 🤖 Digital Clones Introduced: Delphi.ai creates personalized AI ‘digital minds’ trained on your content for lifelike conversations, demoed with clones of Brian Halligan, Arnold Schwarzenegger, and host Matt Wolfe.
- ⏱️ Time-Saving Magic: Clones handle repetitive questions 24/7 in your voice and style, freeing creators from endless ‘got a minute?’ interruptions while providing upfront value.
- 💰 Monetize Expertise: Charge for access like Tony Robbins ($99/mo), use as lead gen with email gates, or bonus into communities/products for passive income.
- 🔧 Full Customization Control: Refine responses, set guardrails, adjust creativity/recency bias, integrate with CRMs like HubSpot, and handle unknowns safely without hallucinations.
- 🚀 Free Tier Incoming: Early March free tier launches at delphi.ai, making digital twins accessible to all for easy onboarding and immediate time savings.
Insights
How can a digital clone handle repetitive questions to free up your time?
Time: 1:52 – 3:16
Category: AI in Everyday LifeAnswer: Delphi creates a lifelike AI version of yourself trained on your content from YouTube, podcasts, and social media, allowing it to answer common queries in your style without your direct involvement. This saves time for creators and business owners overwhelmed by ‘Hey, got a minute?’ requests, demonstrated through live chats with clones of Matt Wolfe, Brian Halligan, and Arnold Schwarzenegger. (Start at 1:52)
What does Arnold Schwarzenegger’s AI clone reveal about AI risks?
Time: 6:49 – 7:27
Category: AI in Pop Culture & MediaAnswer: Arnold’s clone praises AI as a powerful tool but warns the real danger comes from human stupidity in its use, not machines like Skynet, echoing concerns in pop culture. It emphasizes smart, responsible application, blending humor with caution in a fitness pep talk context. (Start at 6:49)
Will AI take jobs, according to digital clones?
Time: 11:07 – 13:54
Category: AI in Workforce DisruptionAnswer: Both Matt Wolfe’s and his clone agree AI changes jobs—some disappear, new ones emerge like YouTuber or ML engineer—optimizing work rather than wholesale replacement. It creates better human-suited roles, similar to past tech shifts like tractors replacing manual labor. (Start at 11:07)
What sets Delphi’s digital minds apart from generic custom GPTs?
Time: 18:44 – 21:52
Category: AI-Driven Innovation EconomyAnswer: Unlike custom GPTs with limited knowledge, hallucinations, and few guardrails, Delphi offers full control over responses, speaking style, creativity levels, and strict adherence to your content, preventing rogue outputs. Users can refine answers in real-time, weight recent content, and set fallback messages for unknown queries, ensuring authenticity and reliability. (Start at 18:44)
How does a digital clone respond to out-of-scope questions?
Time: 20:52 – 24:32
Category: AI Bias & FairnessAnswer: Set to ‘adaptive’ or ‘strict’ modes, it sticks to your content and deflects unknowns gracefully, e.g., Matt’s clone refused medical advice on SSRIs, suggesting professionals instead. Alerts notify owners of knowledge gaps, and custom fallbacks direct users appropriately, maintaining trust. (Start at 20:52)
How are celebrities monetizing their digital clones?
Time: 26:39 – 28:29
Category: AI Monetization Strategies, AI Collaborations with CreatorsAnswer: Figures like Tony Robbins charge $99/month for access to their AI brain, providing 24/7 personalized advice from paid content, while Gary Brecka bonuses it into his community. This turns expertise into passive income streams, embeddable on websites or apps for premium members. (Start at 26:39)
Can digital clones drive leads and act as a mini-CRM?
Time: 29:18 – 31:32
Category: AI-Driven Innovation EconomyAnswer: Delphi limits anonymous chats to a few messages before requiring an email for continued access, building an audience list with chat memories and summaries. It integrates with HubSpot or Zapier for automations like inactivity nudges or broadcasts, turning casual interactions into engaged leads. (Start at 29:18)