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Notes: Driving business outcomes with Messenger bots

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02:50 | Avoid death by decision tree

Don’t turn your bot into a decision tree. It makes it very hard to make changes midway.

04:00 | When to use webview

To show a list of options, to allow easy midway changes, and to interact with visual elements

05:00 | The bot menu

Structured navigation helps users start over from any point in the conversation

06:15 | Chat Extensions

Allow you to do things like use webviews.

11:40 | Handover protocol

Most common use case is to switch between automation and live agent

15:25 | Built in NLP

New intents are now detected on Messenger bots: e.g. greetings, thanks, bye, amount of money, phone number, email address

17:09 | Organic discovery

  • think about where you are already getting the most eyeballs
  • discovery tab is being rolled out
  • customize the sharing message

20:30 | Paid discovery

Sponsored messages are being rolled out

21:19 | Messages Objective

Helps you to optimize for the audience which is most likely to reply to you

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